Indian pharma is also growing at a very high growth rate, and the sector is expected to be $130 billion by 2030. Moreover, gastroenterology is a key segment because gastrointestinal diseases are on the increase. Over 22% of Indians suffer from gastrointestinal diseases, as estimated by the Indian Council of Medical Research (ICMR). Hence, for any gastroenterology pharma company in India, niche development in such a competitive marketplace implies creating unique marketing strategies. Plus, digitalization, strategic alliance partnerships, and maximized distribution channels can enhance market penetration by large margins. Also, growth via a gastroenterology pharma franchise model helps companies grow with minimal investment.
In this blog, we are going to reveal the strong marketing strategies that gastroenterology pharma companies should adopt so that they are more visible, have brand recall, and generate more sales.
How to Promote a Low-Cost Gastroenterology Pharma Company in India
Hence, we provide some of the effective ways through which you can enhance the visibility and revenue of your company by a significant percentage.
Building Strong Doctor & Hospital Partnerships
Physicians have the largest influence of all. In a survey the Indian Medical Association (IMA) carried out, 68% of doctors’ prescriptions were found to be written incorrectly. Additionally, building relationships among gastroenterologists, clinics, and hospitals via partnerships, sponsorships, and continuous medical education (CME) programs can propel credibility and sales.
Social Media Application in Brand Awareness Creation
Social networking is a highly efficient pharma marketing tool. Facebook, LinkedIn, and Twitter allow pharma businesses to interact with doctors, healthcare professionals, and patients in real-time. More than 82% of Indian doctors utilize social networking for professional purposes.
Participating in Medical Conferences & Events
Attending industry conferences like Indian Society of Gastroenterology (ISG) conferences offers a platform for firms to promote their products. Moreover, doctors are reported to believe the brands that they encounter at medical conferences because 60% of doctors have confidence in the brands that they encounter at medical conferences.
Expanding Through Pharma Franchise & Distribution Networks
Development of pharma franchises in gastroenterology is the most suitable model for business extension. Moreover, providing cost-competitive offers, training, and promotional assistance to the franchisees ensures broad market reach as well as maximum sales.
What Are the Best Marketing Channels for a Gastroenterology Pharma Company in India?
• Email marketing is an affordable way to target health professionals. Businesses can send new launches, study publications, and promotional messages. Moreover, geographical segmentation and email list niches can lead to improved response and engagement.
• Interactions with Key Opinion Leaders (KOLs), i.e., well-known and established gastroenterologists, bestow credibility upon a company. Application of live Q&A, guest blogging, and KOL patient advocacy affects the doctor’s and patient’s decisions.
• Also, Google and social media pay-per-click advertisements are used to create leads and brand awareness. As per research, the estimates a healthcare average PPC campaign conversion rate of 3.36%. Targeting extremely specific keywords and audience segmentation will create high-quality traffic to your site.
What Are the Challenges in Marketing a Gastroenterology Pharma Company?
Regulatory Compliance: Indian pharma marketing is highly regulated. Companies need to make sure that their marketing is in line with the regulations of the Central Drugs Standard Control Organisation (CDSCO) and other concerned departments of the government.
Pricing & Affordability: Affordability is a concern for all, for both healthcare consumers and providers in India. Being price-efficient without compromising on quality is the recipe for long-term growth.
Wrap-Up
Indian pharma marketing in the gastroenterology segment must be a very comprehensive strategy with online marketing, doctor networks, and medical conferences. Almatica Pharmaceuticals is one such company that has taken such steps and established a robust market base. With an investment in email marketing and social media, pharma firms can have greater interaction and higher sales. Additional growth can also be obtained by expanding the gastroenterology pharma franchise model. Almatica Pharmaceuticals is a typical example of the best manner in which the cooperation of innovative marketing ideas and improved working relationships can lead to long-term business success.
Frequently Asked Questions
How can a gastroenterology pharma company in India improve its online presence?
Search engine optimisation, advertising, and content creation can get a website indexed in search engines and attract potential clients to the website.
What role does social media play in pharma marketing?
Hence, social media enables brand recognition, patient education, and physician interaction that will generate brand recognition and sales.
How can attending medical conferences benefit a pharma company?
Medical conferences offer business news opportunities, new product sales, and networking and enable organizations to establish trust and credibility.
